As Seen in Ranch & Coast: Women entrepreneurs of Del Mar Highlands
Women entrepreneurs of Del Mar Highlands Town Center empower customers through fashion
The definition of locally owned and operated, these women are hands-on and in-store, sharing their passions in each of their local boutiques

Patricia Naylor of Rumeur Lingerie creates a community with confidence in mind.As an Air Force Veteran, Naylor decided to settle down in San Diego after raising her two young children and getting her MBA. She opened Rumeur Lingerie in 2019 as a space where women could feel confident and beautiful under expert guidance while exploring a large selection of quality lingerie and expanded loungewear. Rumeur Lingerie encourages women to be comfortable in their own skin and find their perfect fit with a customized experience tailored to their individual needs.
Jeanne Ring of Little Apple styles for your personality. Little Apple is a modern women’s clothing boutique offering styles that blend the sophistication of New York City with the laid-back style of the California girl. Little Apple builds the basis for a wardrobe, selecting outfit enhancing pieces and accessories that carry style seamlessly from season to season. Ring is known for her styling eye, putting together accessible luxury looks that are trendsetting and fun. She creates a customizable, one-of-a-kind experience based upon each client’s individual style and personality.