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As Seen in Ranch & Coast: Women entrepreneurs of Del Mar Highlands

Women entrepreneurs of Del Mar Highlands Town Center empower customers through fashion

The definition of locally owned and operated, these women are hands-on and in-store, sharing their passions in each of their local boutiques


Women entrepreneurs mix fashion with business savvy. The definition of locally owned and operated, these women are hands-on and in-store, sharing their passions in each of their local boutiques. Now more than ever it is important to support local business, and at these Del Mar Highlands Town Center boutiques, customers get a welcomed dose of retail therapy.
Irina Rachow of Fairen Del elevates clients’ shopping experience. Rachow opened Fairen Del’s Del Mar Highlands location in March of 2020 with the customer experience in mind. Peruse local Southern California style, chic outfits, accessories, and gifts throughout the boutique. Fairen Del’s complimentary custom gift wrapping elevates any hostess or birthday present. It comes as no surprise that they have claimed top slots as “Best Accessory Store” in local publications for the past 11 years in a row.

Patricia Naylor of Rumeur Lingerie creates a community with confidence in mind.As an Air Force Veteran, Naylor decided to settle down in San Diego after raising her two young children and getting her MBA. She opened Rumeur Lingerie in 2019 as a space where women could feel confident and beautiful under expert guidance while exploring a large selection of quality lingerie and expanded loungewear. Rumeur Lingerie encourages women to be comfortable in their own skin and find their perfect fit with a customized experience tailored to their individual needs.



Jeanne Ring of Little Apple styles for your personality. Little Apple is a modern women’s clothing boutique offering styles that blend the sophistication of New York City with the laid-back style of the California girl. Little Apple builds the basis for a wardrobe, selecting outfit enhancing pieces and accessories that carry style seamlessly from season to season. Ring is known for her styling eye, putting together accessible luxury looks that are trendsetting and fun. She creates a customizable, one-of-a-kind experience based upon each client’s individual style and personality.



Customers at Del Mar Highlands Town Center can explore more local and women-owned fashion boutiques including Tucci, Lolo, Daisy Blue, and Pretty Please — all located in the convenient open-air shopping destination located at 12925 El Camino Real, Suite J-28, San Diego, CA 92130. www.delmarhighlandstowncenter.com.Take a peek at what’s in store on the center’s Instagram @delmarhighlands, or visit each shop for style ideas to get your fashion fix. @shoplittleapplesd @fairendel @rumeurlingerie @tucciboutique @lolosandiego @daisyblueboutiques @prettyplease_delmar
Ranch & Coast readers have an exclusive opportunity to win a $50 gift card to each of the three participating boutiques — Rumeur Lingerie, Fairen Del and Little Apple. For your chance to win the $150 prize pack sweepstakes, click here. Limited to one winner who will be contacted directly by September 3, 2020.