In 2007, owner Shelly Vanderlinden noticed a need for quality clothing with affordable pricing in the Del Mar community and opened Pretty Please Collective that included boutiques Daisy Blue and Pretty Please. With the customer experience in mind, the boutiques provide an array of quality and affordable women’s clothing, accessories, and gifts for women of all ages. Daisy Blue is home to fun and memorable shopping experiences, with personalized styling by their fashion experts. Daisy Blue is available to host special events in-store and gladly participates in community/neighborhood fundraisers. Schedule a personal shopping experience with their knowledgeable stylists or for more information about the store call 858-792-1188.